A brand built to be heard

Set beneath the trees of Frick Park at the confluence of Tranquil Trail and Falls Ravine Trail, the Turn It Upstream Music Festival brings that spirit to life in a uniquely Pittsburgh setting. Every element of the festival is curated to reflect UpstreamPgh’s work at the intersection of art, environmental advocacy, and community.

Part fundraiser and part love letter to our region’s deep connection to nature and the arts, this first-ever celebration serves as UpstreamPgh’s marquee 25th anniversary event. Local artists, food vendors, and community partners will transform the park hollow for an evening of music, creativity, and connection at the meeting point of Fern Hollow Creek and Nine Mile Run.

Services
  • Brand Strategy
  • Creative and Design

Logo

Primary Light

Primary Dark

Sizing

Color Palette

Orange Sherbet

#ECAE49

Canary Yellow

#ffc944

Forest Green

#555734

Olive Green

#90993d

Upstream Teal

#09829b

Upstream Sky Blue

#88d1e6

Typography

Brand Look

Brand Assets

Brand Example

  • Previous ProjectGoat Rodeo Farm & Dairy

  • Next ProjectAttack Theatre

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